THE HISTORY
The brand De Puta Madre was created in a Spanish jail by a Columbian drug dealer, Ilan Fernandez (LF.U.J who was arrested in 1991 in Barcellona for drug pushing
and arms trafficking. Repenting of his illegal actions, he tried to give vent to his innermost feelings, beginning to create T-shirts with felt penned slogans and words that they were smuggled out of jail secretely. The big clamour caused by the T-shirts, let him feel the willing to express worldwide
his thoughts and spread abroad De Puta Madre brand.
Once out of prison, I.F.U. started to search with all his means and with many difficulties for a producer with whom he could share his ideas and project, thus the brand De Puta Madre was born and is now recognized all over the world. The expression De Puta Madre is derived from Spanish and express a inner sensation. It could be translated into "I am cool" "I feel great". The message I.F.U. would like to send through his brand is:
DO NOT COMMIT ILLEGAL ACTIONS, DO NOT USE ANY DRUGS TO FEEL DIFFERENT,
DO NOT IMITATE OUR SLOGANS,
BUT WEAR OUR T-SHIRTS AND YOU WILL BE EVERLASTING AT THE TOP, WITHOUT USING ANY ARTIFICIAL SUBSTANCES THAT AT THE END WILL DESTROY YOU.

I.F.U.